FREQUENTLY ASKED QUESTIONS
What is EQL, and why is Stanley introducing it?

EQL is a commerce solution that delivers better launch experiences and gives fans more access to in-demand products.  


The goal is to provide our customers with an equitable opportunity to get the Stanley they desire, while easing the pressure of rushing through the checkout process. 


EQL’s end-to-end technology eliminates bots and minimizes reseller behaviors to create a fair entry process that maximizes your chances of getting the product you love. 


To learn more about the entry process, view the following video: How to Enter an EQL Launch.